Gently
Home & Lifestyle

Commissioned by independent store Gently Home & Lifestyle Nicki curated, art directed and styled a product shoot showcasing pieces from the shop’s collections. Alongside selecting products from its existing ranges, she also helped shape the campaign and curate new lines for the shop, bringing everything together in a way that felt fresh, inspiring and true to the Gently brand. Working with her photography partner Lol Johnson, together they created a series of interior images designed to celebrate the shop’s distinctive mix of independent brands and encourage customers to see the products in a new way.