Commissioned by Gently, Nicki curated, art directed and styled a Christmas product shoot showcasing pieces. Alongside selecting products from their existing collections, she was also invited to help choose new lines for the campaign, shaping the creative direction from the outset. Working with photographer partner Lol Johnson, together they created a series of festive interior images celebrating the shops’ brilliant mix of independent brands and inspiring customers with fresh ideas for Christmas decorating and gifting.